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Tower 28 is a clean beauty brand + safe space for sensitive skin. All products are non-irritating, clinically-tested and derm-approved. It’s makeup your sensitive skin can count on. Every product is 100% clean, vegan, and free of every known skin irritant. From their ultra-soothing SOS Spray to the cult-favourite Lip Jelly and high-performance Swipe Concealer, Tower 28 delivers skincare-meets-makeup solutions for all skin tones and types.

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£10£30
TOWER 28 SOS Daily Rescue Facial Spray 120ml
TOWER 28 SOS Daily Rescue Facial Spray 120ml
+Offer
4.1/53779
£28.00
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TOWER 28 SOS Daily Rescue Facial Spray Travel-Size 30ml
TOWER 28 SOS Daily Rescue Facial Spray Travel-Size 30ml
+Offer
4.09/53724
£12.00
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TOWER 28 ShineOn Lip Jelly 3.9ml
TOWER 28 ShineOn Lip Jelly 3.9ml
+Offer
6 options
4.47/51329
£16.00
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TOWER 28 Swipe Serum Concealer 6.2g
TOWER 28 Swipe Serum Concealer 6.2g
+Offer
20 options
4.4/5572
£22.00
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TOWER 28 BeachPlease Lip + Cheek Cream Blush 4.5g
TOWER 28 BeachPlease Lip + Cheek Cream Blush 4.5g
+Offer
9 options
4.54/5495
£20.00
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TOWER 28 MakeWaves Lengthening & Volumizing Mascara 8.22g
TOWER 28 MakeWaves Lengthening & Volumizing Mascara 8.22g
+Offer
2 options
3.96/51800
£20.00
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TOWER 28 ShineOn Lip Jelly Glossy 3.9ml
TOWER 28 ShineOn Lip Jelly Glossy 3.9ml
+Offer
4 options
4.49/51660
£16.00
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TOWER 28 GetSet™ Blur + Set Matte Powder Blush 4g
TOWER 28 GetSet™ Blur + Set Matte Powder Blush 4g
+Offer
6 options
4.07/5559
£22.00
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TOWER 28 SOS Daily Barrier Recovery Cream 55ml
TOWER 28 SOS Daily Barrier Recovery Cream 55ml
+Offer
4.39/51171
£24.00
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TOWER 28 OneLiner Multi-Liner 1.14g
TOWER 28 OneLiner Multi-Liner 1.14g
+Offer
6 options
4.38/550
£15.00
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TOWER 28 Mini MakeWaves Lengthening & Volumizing Mascara 4.82g
TOWER 28 Mini MakeWaves Lengthening & Volumizing Mascara 4.82g
+Offer
3.55/5289
£12.00
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TOWER 28 GetSet™ Blur + Set Pressed Powder 10g
TOWER 28 GetSet™ Blur + Set Pressed Powder 10g
+Offer
4 options
3.26/534
£28.00
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TOWER 28 SOS Daily Balancing Gel Cleanser 148ml
TOWER 28 SOS Daily Balancing Gel Cleanser 148ml
+Offer
4.28/5427
£20.00
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TOWER 28 SuperDew Highlight Balm 4.5g
TOWER 28 SuperDew Highlight Balm 4.5g
+Offer
3.62/5331
£18.00
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More About Tower 28

After years of struggling with severe eczema, Amy Liu set out to create something she couldn’t find: effective, fun, and truly inclusive beauty made for sensitive skin. That’s how Tower 28 was born—a brand grounded in the belief that #ItsOkayToBeSensitive. 


Why We Love It at Sephora UK
Born in sunny Los Angeles and named after a real lifeguard tower in Santa Monica, Tower 28 is a celebration of community, confidence, and clean beauty that doesn’t compromise.
Cult-Favourite Non-Sticky Lip Gloss

Cult-Favourite Non-Sticky Lip Gloss

Juicy colour meets cushiony comfort—this Lip Jelly delivers shine without the stick

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Elevated Sensitive Skincare

Elevated Sensitive Skincare

Meet SOS: clinically proven, skin-barrier-friendly essentials made for sensitive skin and loved by all

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