Capturing the spirit of the contemporary, diverse and authentic women of Gucci, Bloom is creative director Alessandro Michele’s first fragrance for the House.
Envisioned as a thriving garden of flowers, Bloom is created to unfold like its name. Notes of natural tuberose and Jasmine leave an unexpectedly rich white floral scent on the skin. Rangoon Creeper, a plant that changes colour when it blooms, infuses a powdery, floral edge.
The campaign portrays Bloom’s ability to transport the wearer to the verdant garden it was inspired by, and features actress Dakota Johnson, model and actress Hari Nef and artist Petra Collins.
Top Notes: Rangoon Creeper.
Heart Notes: Jasmine Bud.
Base Notes: Natural Tuberose.
Rated 5 out of
5 by
oksanapavlishyn_5355 from
Highly recommend if you love delicate, floral scenI absolutely fell in love with this fragrance. It’s feminine, rich, yet not overpowering. The jasmine and tuberose hit first, then it settles into a soft, sweet floral base that lasts beautifully throughout the day.
Perfect for both everyday wear and special occasions. Plus, the bottle is stunning — like a piece of art!
Date published: 2025-05-16
Rated 5 out of
5 by
russssh_pk_2668 from
I’m already on my third bottle, and I have no planIt would be an understatement to say I love this fragrance—I’m absolutely captivated by it. I’m already on my third bottle, and I have no plans to stop repurchasing anytime soon. Gucci Bloom is a floral masterpiece—elegant, feminine, and timeless. From the very first spritz, it wraps you in a soft yet sophisticated blend of white florals that lingers beautifully without being overpowering. It’s delicate but powerful, romantic but grounded. If I had to wear just one fragrance for the rest of my life, this would be it.
Date published: 2025-05-14
Rated 5 out of
5 by
gothcottage_3737 from
Long lasting and great smell!This is the scent that gets people asking me “what are you wearing? You smell so good!” Adorable packaging and worth the money! Lasts for days, or longer!
Date published: 2025-05-02
Rated 5 out of
5 by
shaudeb_3902 from
A Fresh & Timeless Floral MasterpieceGucci Bloom is such a beautiful, classic fragrance. It’s rich, floral, and feminine without being overpowering. The scent feels fresh and elegant.
Date published: 2025-04-27
Rated 5 out of
5 by
Anonymous from
Gucci Bloom is a luxurious, timeless floral fragraGucci Bloom is a rich, luxurious fragrance that bursts with natural floral notes, feeling like a fresh garden in full bloom. It’s feminine, elegant, and long lasting, with a creamy softness that makes it perfect for both daytime and evening wear. Beautifully crafted and timeless, it’s a must have for lovers of classic floral perfumes.
Date published: 2025-04-26
Rated 5 out of
5 by
juliat347_3263 from
Gorgeous floral notesGucci Bloom was my wedding perfume. It has gorgeous romantic floral notes of primarily jasmine and tuberose. It’s sweet and intoxicating. My new favourite perfume when I want to feel extra feminine
Date published: 2025-04-25
Rated 3 out of
5 by
caseyc222_6238 from
Not a fan of floralThis is a good perfume I'm just not a huge fan of floral scents unfortunately. I received this as a Christmas gift. Love the simplicity of the packaging design.
Date published: 2025-04-17
Rated 5 out of
5 by
bonitah7_5364 from
Insanely beautiful scentAbsolutely beautiful floral scent I’m so in love with it my new everyday perfume, it’s one that everyone has to have I wore it for the first time around my boyfriend and he loved it so if that’s not a sign what is xx